Millennial: Android Tops iOS for the eighth month with 61% of mobile ads impressions in July

Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead Congresswoman Carloyn Maloney advocacy and community relations in New York. She graduated from Columbia University in 2003, where it was ... ? Read More

It is no secret that Android is growing fast clip, especially over the past year. How Millennial Media, one of the biggest mobile ad networks in the United States, reported recently Android mobile ad impression share increased from 6 per cent in March to 54 per cent by the year 2010 to share impressions in June 2011, iOS, Eclipse. In July this year, the report shows the models of a similar growth in July, Android has shown particularly strong growth in its mobile ads impression share increase by 15 per cent of the OPERATING SYSTEM in a month, taking 61 percent of shows at the millennial network. This is the eighth straight month that Android has exceeded the iOS.

iOS share actually fell to the Millennial network in July, taking 21 percent of mobile ad impressions, down 26% in June. RIM trailed with 14 percent of the shares in July, down one percentage point since June. At the global level, iOS and RIM impressions were relatively flat month after month, but Android impressions grew 31% month after month. Symbian impressions grew 11 percent in July, but Windows 7 phone impressions grew a whopping 71% month after month.

Millennial reports that use the Smartphone mobile ads impressions grew 5 per cent, month after month and continued to the top of the list of devices with 68% of impressions in July. Connected devices (i.e. iPads), and feature phones were associated with 16 percent of impressions.

During the first month of Millennial broke out Wi-Fi enabled devices, and in July, Wi-Fi accounted for 33 per cent of the carrier mix. Within the Wi-Fi smartphones accounted for more than half of all Wi-Fi connection and network impressions devices, including tablets, gaming devices and eReaders, accounted for
42 percent of impressions Wi-Fi in July.

As reported in the company's SMART report a few weeks ago, Apple, HTC, Huawei, and more than doubled their share of impressions in the past two years thanks to the growing popularity of smartphones. Millennial says that in 2009, his first list of Top 20 mobile phones the best combination of features phones and Smartphones, including seven BREW devices, three devices Java, two BlackBerry and Windows Mobile devices, iPhone and Google Android device. In the second quarter of 2011, the same list consisted entirely of smartphones (with many more Android phones).

In July, Apple remains the leading producer of network devices is 26% impression share Top 15 producers and iPhone save number one position in the top 20 mobile phones rating with 13 percent share of impressions. Samsung actually thereby increase month over month up to 28% from June, taking the number two producer spot month sixth in a row.

Millennial ad spend breaks down in the network and applications from Android, iOS for ads spend. According to the report of the 48 per cent on Android applications, whereas spend 43 per cent ads came from iOS apps.

By genre in the app game applications amounted to 29% of app network impressions and over 35% month after month. Another category that saw great growth and fitness app, whose impressions grew 13 percent by month (calorie counting and recipe applications account for two-thirds of that category).

Millennial MEDIA is the leading independent mobile advertising and data. Millennial MEDIA commands an impressive share of the mobile display advertising market. The company's technology, tools and services ...

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