Motorola Atrix "most powerful" claimed shot down in the UK

Cris Velasco is a writer who studied English language and marketing at Rutgers University and mobile enthusiasts. Once upon a time he was a News intern for MobileCrunch, and between them, he worked in wireless sales at best buy. After graduation, he returned to the new TechCrunch in mobile as a full-time writer. He counts the advertising works, musical theater ... ? Read More

There is a fine line between bold advertising campaign and play fast and loose with the truth, and it looks like Motorola might just tip-toed over it. According to the UK advertising standards authority, Motorola has been banned from calling them "the most powerful Atrix phone Smartphone in the world" in our marketing and promotional materials.

While internally Atrix began back in February, he made his debut in the UK as an exclusive orange is past. Unfortunately, the Startup dialog box put it right up against the release of the Samsung Galaxy S II, which wraps the 1.2 Ghz processor in his slender frame. ASA officials disagreed that Atrix in spite of high demands, those around him, on actual processor slower than the Samsung Galaxy S II.

Motorola and their advertising agency obviously worked with different definition of the word "powerful": Motorola's corner is a play performance and flexibility with its Atrix lapdock.

The crux of the problem comes down to what people define as "power" in the Smartphone. ASA official regulation states that they "deemed most viewers will understand claims ' world's most powerful Smartphone ', in the context of the Smartphone, to mean that the product, among other things, a faster CPU than any other smartphone".

This is a fair assumption for ASA do: Motorola's definition for more versatility in their phone or mobile phone equipment is a limiting factor on how well works rest experience. In General mobile processor — jargon, where all the horsepower, and this, of course, my mind turns to the first. Motorola has a little reorientation do if they want to keep clicking the Atrix in the UK, but in the light of recent events, it may not rank high on their list of priorities.

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