Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More
Glam Media, one of the largest publishers and ad networks on the Internet, takes on Apple's IAD today since the beginning of the GlamMobile, a mobile ad platform, which is designed to allow brand advertisers with glam readers your mobile site. The company also announces the availability of GlamEnable, a new platform that provides publishers with the ability to develop sites for the mobile Internet and create your own applications for iOS and Android.
For the background of Glam in various verticals publications are within reach from 94 million unique monthly visitors in the United States and more than 200 million worldwide and is especially popular among femaile audience. Glam Media has more than 2500 publishers, organized by category of several vertical online includin Glam.com for women, glam adult entertainment, Brash.com men and Bliss.com to the health and well-being.
Glam is already a Web ad platform, glam ADAPT, but now is expanding its presence on the mobile phone. Because of the Glam among women in particular, media companies can deliver focused, engaging advertising with this demographic. The network will also be able to target geo-location, device type, mobile OS.
All the Glam mobile ads are interactive, rich media formats (more than 80% of all ads served by GlamAdapt are rich media ads). And Glam CEO Samir Arora said that ad network completely focused on the brand buys and will compete directly with Apple's IAD. GlamMobile platform works through the iOS Apple, Google Android, Windows Mobile and HP Web OS.
In fact, the number of elite brands have already signed for Glam Mobile. Lexus and Macy 's, both of whom are co-authors of the launch, using ad formats Glam Mobile to reach women. Interestingly, we have heard from sources that Glam sniffing around a number of mobile ad networks in the early stages of developing Glam Mobile, including Greystripe and Smaato and decided against external acquisition because it was cheaper to build a House.
GlamEnable also produces today as new automated platform that allows publishers to create an optimized version of their Web sites for any HTML5 compliant browser and applications for the Android mobile operating systems and iOS. Glam Media websites (Glam.com, Bliss.com and Brash.com), as well as 75 publications partners, including the bag snob, SheFinds, and The Young black and fabulous, use GlamEnable to create optimized Web sites for mobile devices.
Glam prepares for IPO next year and isplanning this fall as soon as possible to its S-1. The company also hit 100 million dollars in annual revenues.
Apple IAD platform allegedly suffers and even reduce prices to entice advertisers, so it should be interesting to see how Glam Mobile searches for the brands.
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