Kinvey closes $ 2 M seed round for their product "Backend Service"

Greg Kumparak — editor of MobileCrunch.com, the mobile industry blog TechCrunch network. Greg writing for TechCrunch network since May 2008. Greg was born in the vicinity of San Jose, California and currently lives in East Bay. ? Read More

Most developers will agree: build backends is not fun. It's like setting out to build the game of your dreams, you will have to spend 2 months on the rendering engine is the time when you're done building things that most people don't even realize is there, you don't have the energy to build fun things.

Kinvey, TechStars Boston 2011 launch, just closed a $ 2 M round for their product "Backend Service", which is designed to enable mobile developers to skip past all the boring database building and get right to the fun stuff.

How does Kinvey:

or, less Infrography:

Developers build a Visual model of databaseKinvey creates APIs (compatible with iOS, Android, Windows 7 phone, BlackBerry and HTML5), developers can simply drag into their code to do the heavy lifting when it comes to storing and retrieving items from the backend of all data stored in the Kinvey a backup redundant through four types of services: Amazon EC2, Microsoft azure, Rackspace and Kinvey on their own servers. Even if one or two services go down, the database will still be available.

Kinvey was relatively successful in finding developers — more than they intended, even. Their aim for their first month post-launch have about 30 developers; Instead, they had 150. Today they've got about 500 developers, on the basis of the product.

Kinvey is completely free for developers during the beta, which should continue until the product officially launches sometime this fall. Alas their precise pricing model is yet to be determined.

$ 2 M round led by Atlas venture, with the support of Avalon enterprises. Kinvey said that the money will go primarily to the expansion of its team, along with the building of a function, such as additional third-party data services and Google analytics.

Kinvey (pronounced Kin Wei, how to pass) is the first backend as a service, which makes it ridiculously easy for developers to install, use and support a cloud backend for …

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