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Google buying Motorola mobility – this is, after all, the efforts to consolidate the position of the mercenary Android ecosystem phone and prop up faithful supporter of the platform. It is ok. Google is a great company and it is now possible to select and buy their own friends without input from the peanut gallery. But what does it mean to merge Googorola?
First we must understand that this is not a merger of equals. Motorola to split itself in January after years of lagging telephone sales. Motorola's income dropped from a high of $ 10.6 to $ 4.89 billion in the third quarter of 2010. They lost half their market share of mobile phone between 2008 and 2009, thus forcing a split from what is now called the Motorola solutions, a company that does everything except make phones.
Even with Xoom and popular series Droid Motorola has been in a bad place. They however have a buddy in the corner: Google. Makeup for Motorola Théoden, whispered secrets of Android in the ears of Moto engineers and, in the end, they produced some of the best and most popular Android devices on the market. It can be argued before the current crop of devices available, but over time, Motorola looked like the company to beat when it came to Android.
But not everything was fine on Motorola and Samsung and HTC started eating their lunch. They're lurching from one device to another promised, and in the end it looked like they might be also ran ... until today.
Now Google Motorola skunkworks. They can produce hardware running Android build gold standard, and presumably Motorola mobility do not need to make a penny of profit from now until eternity. The rich Treasury of Google can pay R&D, free lunches and Segways for Motorola engineers.
Motorola's competitors are also very happy. They write:
"We welcome today's news that demonstrates a deep commitment to Google's Android protection, its partners and ecosystems".
-J.K. Shin
President, Samsung Mobile Communications Division
"I welcome the commitment of Google's Android protection and its partners.
-Bert Nordberg
President & CEO, Sony Ericsson
"We welcome the news of today's acquisition, which demonstrates that Google is deeply committed to the protection of the Android, its partners and the entire ecosystem".
-Peter Chou
CEO, HTC Corp.
"We welcome the commitment of Google's Android protection and its partners.
-Jong SEOK Park, Ph.d.
& President, CEO of LG Electronics Mobile communications company
To be clear, the Android needs of as much protection as the honey badger though to hear producers (and fanboys) say, Android, delicate flower which requires careful and frenzied defence to prosperity. Google takes this perception to the Bank to buy Motorola to become "deeply committed to the protection of Android." Why are HTC, Samsung and LG? Because they know that Motorola is no longer a competitor, and they also know that if things get tough, they can ask MOM Google cash infusion.
Google now owns Android "soup to nuts" but not so many will – or change. Links will probably continue unabated and Motorola released future mobile phones will be slightly reduced, but not stop. Instead, the Motorola Android will be ambassadors for other engineers, allowing you to sort your phone safe tourism, which will ensure that HTC and how to get all the benefits of the platform while still making money. Motorola will prevent the Google show the rest of the world how to make money on the Android while, in the process, they do (more) money on Android.
I am interested in how we are to see, where he led Googorola. So don't think of it as losing a handset manufacturer. Instead, think of this as a Google authorized manufacturer of the straw man, who would eventually pull the rest of the Android phones to more compelling and consistent with existing standards.
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