Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More
LinkedIn CEO Jeff Weiner explained the company's first earnings call a few weeks ago that the company plans to make big investments in their mobile strategy. Today, the professional social network brings a significant update to its mobile applications, including the new iPhone, Android and mobile Web applications.
LinkedIn Mobile has grown 400% for the year in terms of users and LinkedIn said that because of the company's mobile applications need to be tweaked with a better user experience. The network reorganized the iPhone and Android applications around 4 — updates profile, Inbox, and groups. You can find and access, update, profile, and connect to previous versions of iPhone and Android app, but the functionality of the browser and interact with your group and add connections via LinkedIn's "people you may know" feature is new.
Therefore, applications that have a much cleaner and simpler interface, you will see four main options. You can view updates from your network and top news from the social aggregator LinkedIn today; view your invitations and announcements, access to your profile, links and updates; and view and interact with groups and build your network through the people you know.
LinkedIn said that thread is the most used area of mobile applications, so this feature becomes more noticeable within the app. And groups is one of the most popular features in the experience of mobile applications, and users can now access a list of groups to which they are members, review the discussion and start a new discussion or commenting on already existing.
Everywhere LinkedIn said new mobile applications ranging from two to ten times faster in all possibilities, including search and update stream. And LinkedIn, as well as many other companies rely on HTML5 with new mobile Web site, which includes most of the same functionality as native apps.
To the North of the 120 million members, LinkedIn is growing pretty fast post IPO. And with the participation and running news aggregator today, LinkedIn, network, mobile applications must meet this requirement.
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