One billion aftershocks later, Urbanspoon comes after Otkryt′Tablicu

Eric Schonfeld is currently working on TechCrunch as co-author. He joined in 2007 and based in New York. Schonfeld oversees the editorial content of the site, selects and edits guest posts, conference program helps Disrupt and CrunchUps, produces some TCTV shows and daily wrote in a blog post. He is also the father of three. ? Read More

One of the all-time most popular applications on mobile is the restaurant Urbanspoon (iTunes link). This is still one of the top 10 travel apps on the iPhone. App signature gesture is shake to find nearby restaurants. UrbanSpoon just passed the one billion cocktails and downloaded 20 million times all mobile platforms (Android, Blackberry, MOD). In March 2010 he hit 500 million knocks, so it has doubled in less than a year and a half.

But what exactly is the value of the shake? Well apps run ads, and Web site. With 100 million pages a month through the application and the aftershocks are impressions. But the real game here restaurant reservations. UrbanSpoon comes after Otkryt'Tablicu.

In the past year, Urbanspoon Rezbook iPad app started, which allows restaurants take reservations directly from the application site and Urbanspoon. "Two years ago, the online reservation system requires massive upfront investment," said Kara Nortman, Senior Vice President of the IKA on Urbanspoon (and CityGrid media). Now all they need is the iPad and simple application.

Currently, only about 800 restaurants are Rezbook system, 800 000 listed in Urbanspoon. When they show up in the Urbanspoon, the users can book a table. Nortman said that Urbanspoon seating 19 000 visitors per month in these 800 restaurants which comes to about 24 visitors per month for a restaurant. Otkryt'Tablicu, on the contrary, seats on average 450 diners a month, a restaurant, but it was at this time.

Only use UrbanSpoon is one thousandth of the restaurants in their lists, and is now starting to sign them in a more serious effort after testing the service. "As more and more consumers think about Urbanspoon as a place to discover and then follow-up with a reservation in real time, we should see this number grow," said Nortman.

She sees her mobile applications as its competitive advantage, because it is more relevant. For reservations made from your application, Urbanspoon 22 per cent are in the HR and 77 per cent within 24 hours. Of course Otkryt'Tablicu also has a great mobile application for the reserving State, which covers a lot more restaurants right now. But Urbanspoon sees hole and going after it.

UrbanSpoon allows users to find all the local restaurants. Users can read, user submitted, recommendations and reviews, as well as from critics. It was acquired by IAC.

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OpenTable provides restaurant management system for restaurateurs, titled ERB (eBook). In addition the company operates OpenTable.com, a Web site to book a restaurant online. Web site ...

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